The Guild

I am by no means a hardcore gamer. (Again, let it be known.) Ironically, I spend a lot of my time engulfed in research on the topic. A client I work with at Brew Raptr, ( http://www.raptr.com/ ) requires a great deal of marketing research on a target audience. The characters parodied by Felicia Day in "The Guild" are the market group I spend so much time learning about online.

These are the individuals to which I owe a great deal of respect. The gaming community has brought me praise within the office, and has taught me new and innovative ways in which to articulate something I used to write off as an awkward obsession.

Felicia Day does an excellent job of morphing a subcultural phenomenon into a light, playful and innovative series. What makes it even better is the means through which she not only produces the series but also presents and markets it online. The isolation of her characters are relatable to individuals on all levels and in doing so, she brings exposure to a community in which the mainstream media doesn't spend enough time acknowledging. Although a shift in the media is changing (to recognize the significance both from a sociocultural and economic viewpoint) the gaming community still represents a niche community that in my findings, seems rather isolated from mainstream media.