Timeline:
- 1962: "The Galaxy Reconfigured" is published by Marshall McLuhan
- 1964: "The Medium is the Message" and "Understanding Media" are published by Marshall McLuhan
Summary:
- "the medium is the message" term coined by Marshall Mcluhan in 1960's. "That media themselves overwhelm the importance of their content"
- Some of McLuhan's main concepts: How media extends human abilities/body, difference between hot/cold media, and that culture moving back towards tribal configuration
- Jean Baudrillard = critic of McLuhan
- McLuhan = celebrity academic - made a cameo in Annie Hall
- McLuhan plays with old/new model eg. uses William Blake in "The Galaxy Reconfigured"
- McLuhan says of literature, "The vision will be tribal and collective, the expression private and marketable"
- Role of literature into consumer commodity
- Not content of of media but medium (McLuhan uses example of electric light)
Chapter 14
Timeline:
- 1960: EAT (Experiments in Art and Technology) begins, though unofficially. Fosters movement between artists and engineers.
- 1960: Kulver, engineer at Bell Labs helps Jean Tinguely to create "Homage to NY" a performance sculpture that self-destructed
- 1966: Billy Kluver, Robert Rauschenberg, Robert Whitman and Fred Waldhauer officially form EAT
- 1968: "The Garden Party" by Billy Kluver published
Summary:
- EAT started with performance art, also made newsletters, competitions, discussions, etc. and at had 4,000 members (half artists, half engineers)
- Kluver gathers group of Bell Labs engineers and downtown NYC artists in early 1960's
- Kluver - machine as a spectacle
- John Cage & Cecil Coker: Variations VII - piece of music composed via performance of household items and communication items (telephones, microphones)
- Lucinda Childs & Peter Hirsch: Vehicle - Dance performance using animate, inanimate and air supported materials
- Yvonne Ranier & Per Biorn: Carriage Discreteness - dance performance controlled by mechanical elements
- Robert Rauschenberg & Jim McGee: Open Score - implementing tennis game and timing motions to tennis racket and lights to create visual simulation performance
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